Posts Tagged ‘Senators’

2013Oct 14

@LU_SPAD Alumni Profile: Adam Johnston – Senators Sports & Entertainment

The NHL is back, which means a busier schedule for many of SPAD’s alumni. Recent graduate, Adam Johnston, is currently working as a full-time account manager for the Ottawa Senators (Senators Sports and Entertainment). Adam has kindly agreed to take some time out of his busy schedule to tell us a little bit more about his everyday duties with the Sens, and offer insight to current students looking to pursue a career in the field.

200px-Ottawa_Senators.svgQ: Thank you for taking some time to answer our questions. Can you explain how you got started with the Senators? What’s it like working in Ottawa (Kanata)?

AJ: My pleasure to answer your questions, Kel. I was supposed to be doing an internship with the Communications department of the Senators in the fall of 2012, but the NHL lockout eliminated the opportunity. I was really looking forward to the internship, so it was a bit of a disappointment but allowed me to really enjoy the last year of my degree. I asked my contact in the communications department (SPAD Alumni) for a referral to the sales department because I started to figure out that it was the area of the business I was most interested in. I interviewed for a sales internship and received the offer shortly after. After interning there for a couple of months an account manager position opened up which I applied for and I have been working in the role since that time. Ottawa/Kanata is a great place to live and work with a ton to do without the big city feel of Toronto.

Q: Was working for a hockey organization one of your aspirations when you first entered the program?

AJ: Growing up playing hockey and being a fan of the NHL, I always thought it would be interesting. I didn’t have a clue what actual jobs would be involved on the business side of the sport at the time but always something in the back of my mind I suppose.


2013Sep 30

@LU_SPAD Guest Speaker Profile: Phil Legault (SPAD’86) – Canada Post

Staff headshotsSept. 07, 2010PHOTO: Andre Ringuette/Freestyle Photography/OSHCOn September 23rd, the School of Sports Administration welcomed back Mr. Phil Legault (SPAD ’86). Legault, presently Media Relations Manager at Canada Post, spent two days speaking to first and third year students about his various experiences in the communications industry. He was able to share valuable insight from his time working for various organizations, some of his positions include: Director of Communications at the Canadian Soccer Association, Vice President of Communications with the Ottawa Senators, and Communications Director at Speed Skating Canada. Having spent some time working in professional sport, amateur sport, and outside of sport; Legault had some very valuable information to share with students looking to pursue a career in the communications field.

While speaking to the third year Sports Communications class, Legault covered a number of topics from his years in the industry. He spoke at length about how the communications landscape has evolved over the years. He explains that technology has played a huge role in these changes and that the demand for information has significantly increased since the rise of the Internet and social media; “controlling the message” has become a greater challenge. Legault stressed the importance of being able to stay on top of trends in the industry, as things are ever-changing.