2012Nov 18

SPAD Students Head to Montreal for Some Fun

By SPAD Blogger Brianne Pankoff

Last Thursday over 50 SPAD students made the annual trek to Montréal for the 2012 John Molson Sports Marketing (JMSM) Conference by Concordia University. An all-time high turnout of Laurentian delegates represented Sports Administration for the weekend, networking with other schools from all over Canada and countless business professionals from the sport industry. Four speaker panels, two keynote speakers, a marketing case competition, a dinner gala, social outings each night of the conference, and an optional tour of the Bell Centre lined up the busy weekend ahead.

The first night kicked off with a networking cocktail at the Best Western Ville-Marie where guests stayed for the weekend, and the case competition – a marketing case presented by one of the sponsors Reebok-CCM. The Friday included a Sponsorship panel and New Media and Fan Engagement panel, with five speakers on each topic. Friday evening concluded with a presentation from one of the keynote speakers and a delicious dinner at La Cage aux Sports. Julien Brisebois, the current Assistant General Manager of the Tampa Bay Lightning, and former Assistant GM of the Montréal Canadiens, engaged the audience as he spoke personably about his career and the decisions he made and opportunities that came his way to get him where he is today.

The final day consisted of the last two panels, “Winning is Eh-everything” featuring speakers from TSN, MLSE, NFL and NBA Canada, as well as the Edmonton Eskimos of the CFL, and Creating In-Game Moments panel, going along with the conference’s theme for the weekend, which was #makeyourmoment. Students enjoyed their last evening at the Forum de Montréal dinner gala, where keynote speaker TV personality Cabbie Richards entertained guests with humorous inside stories he had gained over the years.

The annual JMSM conference is a great opportunity for SPAD students to socialize with other aspiring sports marketers, as well as gain insight from the industry’s top leaders in the historic city of Montréal. Delegates can attest that the invaluable information gained and learned from attending this event for the last three years, and the wisdom shared from guest speakers has contributed to our knowledge as the future of the sports business industry.

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