2015Nov 21

SPAD Speaker Series: Bruce MacDonald

bruceOn November 12, SPAD Students were treated to their first speaker of this year’s SPAD Speaker Series. SPAD was pleased to welcome SPAD Grad Bruce MacDonald, who is the President and CEO of Imagine Canada. Bruce shared his experiences throughout his schooling and various jobs that got him to where he is today – a successful SPAD Grad. Bruce has been with Imagine Canada for almost two years and before that he held high-level positions with many organizations including CEO of Big Brothers Big Sisters of Canada .

Bruce had a different childhood, he talked about how he grew up with his parents working at carnivals. “I got over the fear of talking to strangers,” He talked about how he learned to sell at a very young age from working for his parents at carnival games. Bruce talked about Social Good, the field he is in. He brought up 3 key areas of social good that companies can use; social purpose, social enterprise, and social good for profit. The room was captivated by Bruce and students found it very interesting to learn about a sector that doesn’t receive nearly as much attention as professional sport.

Bruce talkFollowing Bruce’s talk “The Changing Nature of Social Good,” the class was then offered the opportunity to ask questions that allowed Bruce to give the class insight on a variety of other topics. This included advice on what he thought was one of the most important things to do in order to be successful: network. Network whenever you have the chance because it can help you in the long run. The people you network with may not get you a job, but they can help you and give you chances that you may not get any other way. More insight was given when Bruce talked about how adaptability is the new key competency. With all the trends in the world, you have to be willing to change.

Bruce MacDonald (SPAD’83) gave the group a unique learning experience and some advice and knowledge that students do not get every day. On behalf of SPAD we would like to thank him for taking the time to talk to us, and good luck at Imagine Canada!

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