2010Oct 20

Laurentian University and SPAD Celebrate 50 Years of Awesome Alumni!

SPAD Celebrates Awesome Alumni

As part of the 50th Anniversary Celebrations at Laurentian University, the Laurentian University Alumni Association will be recognizing 50 graduates who are the epitome of Laurentian University’s core values – Excellence, Collaboration, Community, Diversity, Equity & Accessibility and Quality of Life – and who exemplify these values through their scholarly, creative, professional or humanitarian contributions. A Gala Event is being held this Saturday, October 23rd, to celebrate all 50 Alumni chosen for this honor.

At SPAD we are extremely proud that 4 of our Alumni will be included in the 50 celebrated by Laurentian this week. The following are profiles of these 4 SPAD Alumni. Check back with the SPAD Blog throughout the week as we post short interviews with each of the recipients and celebrate the uniqueness that makes SPAD the premier sport management program in Canada!

David Bedford (SPAD 2007), Vice President, Marketing and Communications,  Toronto Argonauts

David Bedford brings over 25 years of sports and entertainment sponsorship and promotional marketing expertise to his current role as Vice President, Marketing and Communications for the Toronto Argonauts of the CFL.  From 2005 to 2010, Dave served as Executive Director, Marketing and Communications for the Canadian Olympic Committee. In that role, he was responsible for all brand building efforts for the COC, including Canada’s participation in the Olympic and Pan-American games.  Bedford led the sponsorship, advertising, promotions, media and public relations, events and stakeholder relations campaigns, as well as launched social media efforts and generated millions in brand impressions and incremental revenue for the COC with projects including “Paint the Town Red”, Canada Olympic House, the Canadian Olympic School Program and the Canadian Olympic Hall of Fame Gala.  Bedford also served as a Chef de Mission of the Canadian Olympic Team, the highest honor in Olympic sport, for the 2004 Athens Olympic Games.

Prior to joining the COC, David worked for over 5 years at IMG in both Canada and the U.S. in various capacities starting with Managing Director, Soccer Canada Properties and Director, Corporate Sales and Marketing, and culminating with Vice-President, Olympic Marketing Worldwide.  David also owned and operated his own marketing communications firm called Sizzle Communications from 1993-1999 with clients including General Mills Canada, M&M Mars, Gillette, Colgate-Palmolive, Smith & Nephew, Cadbury Allan, Ralston Purina, Warner Bros., Paramount Pictures, 20th Century Fox, Universal Studios, the Toronto Blue Jays, the Montreal Expos and the NHL. Dave has given back to SPAD over the years in so many ways, not the least of which has been his contributions in the classroom where he has taught the introductory courses for SPAD, bringing his wealth of industry knowledge and experience to the current SPAD cohort.

Ken Derrett, (SPAD 1978), Vice President and Chief Marketing Officer , San Diego Chargers

A native of Winnipeg, Manitoba Ken came to Sudbury to study at Laurentian University. His career has seen various positions in several sport leagues, associations and organizations. His initial setting of employment was the Canadian Football League (CFL). He began in 1978 and completed his duties in 1988. During the ten year period Ken was involved in a number of league projects, mainly the development of business and operating plans revolving around the Grey Cup Championship. Following his departure from the CFL. Ken found himself as manager for Sports and Entertainment Properties at Labatt Breweries of Canada from 1978-1995. Throughout his tenure with the Labatt Brewery organization he managed a variety of sport properties including the NFL, Canadian Olympic Association, Toronto Blue Jays, the Canadian Curling Association, Hockey Canada and the Common Wealth Games. He was able to develop numerous strategic relationships during his stay most notably with the Canadian Country Music Association, TSN and the SkyDome.

With a vast portfolio and a career filled with experience and expertise Ken jumped into the National Basketball Association (NBA) with the newly created NBA Canada in 1995. He found his role within the company as managing director and eventually assumed the position of senior vice president for global marketing partnerships for the NBA in March of 1999. As a veteran in the field sport business Ken has once again found a new spot for employment when he joined the San Diego Chargers of the NFL in 2001. In 2008, Ken was awarded an honorary degree from Laurentian University in recognition of his contributions to the sport industry and in raising the profile of SPAD and LU. Continuing to make his impact on the sport world, Ken was recently promoted to the positions of Senior Vice President and Chief Marketing Officer with San Diego Chargers.

Dale Hooper (SPAD 1991), Vice President Marketing, PepsiCo Beverages Canada.

Dale Hooper is Vice President of Marketing for PepsiCo Beverages Canada. He has more than 17 years of experience in the consumer packaged goods industry with PepsiCo, Frito Lay Canada, and Cadbury Chocolate Canada. He has developed products, marketing programs, and advertising campaigns that have been adapted in many countries around the world.  Dale also has extensive experience in Partnership Marketing.  He has worked with all the major sports organizations, record labels and networks.  Many of the programs have won Canadian Marketing and Promo Awards.

Dale acts as the Communications Director on the Canadian Paralympic Committee Board of Directors. He also sits on the Boards for the Association of Canadian Advertisers, OnexOne, is a member of the Laurentian University SPAD Advisory Committee, and was a member of the 2007 Grey Cup Advisory Board. Dale is a tireless supporter of SPAD and is perhaps one of the best brand ambassadors SPAD will ever have.

Lane MacAdam (SPAD 1983), Director-Sport Excellence, Sport Canada

Director of Sport Excellence at Sport Canada, Lane MacAdam has spent over 25 years serving at the highest levels of Canadian amateur sport. From 1991 until 2002, he was President and Chief Executive Office of the Canada Games Council. He has served on numerous sport councils and committees, and was Vice-President of the Canadian Sport and Fitness Administration Centre and a Board Member of the Canada Games Council. He is currently a member of the Own the Podium Steering Committee and Co-Chair of the Canadian Sport Centres Coordinating Committee.

Lane played varsity soccer while attending Laurentian and was captain of the soccer team when it captured the national title in 1983. He received the Laurentian’s Voyageur Award for Athletic Excellence and is a Member of the University’s Hall of Fame. Lane is currently pursuing his MBA (SPAD) at Laurentian and we look forward to welcoming him to that alumni group very shortly.

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