2017Nov 15

A Creative Eye

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Steve Lange, originally from Brighton, Ontario is a 1994 Sports Administration graduate who currently works at BaAM productions in Toronto. Steve has an impressive resume of brand, event and project management experience in the sport event industry. With this he has developed and delivered innovative world-class events and brand experiences which include multiple Olympic and Paralympic Games. Through his busy schedule he was able to give some insight into these various roles and experiences. He also took the time to offer some advice to future and current SPAD students.

 

 

KC: What is your current Career?

SL: As Vice President, Brand Experience at BaAM Productions in Toronto, I lead branding projects in the Sports and Entertainment field. From creative strategy to delivery operations, 1200px-PyeongChang_2018_Winter_Olympics.svgI help clients bring their brands to life in an event environment.Creating a powerful visual backdrop at an event delivers a unique and memorable brand experience for athletes, spectators and the broadcast audience.Most recently I oversaw the Games time branding for the 2017 Invictus Games held in Toronto and m currently working with the 2018 PyeongChang Winter Olympics and Paralympics in South Korea.

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KC: What past experiences have led you to this?

SL: olympicsAt the 1996 Atlanta Olympic and Paralympic Games I held a role in the “Look of the Games” department. I was responsible for delivering the Olympic brand to the Swimming, 1996-Atlanta–Summer-Olympics-logoBoxing and Badminton venues. I learned and managed the process from design to production to installation. It was here that I realized my passion for connecting the creative process and making it happen on the delivery end. I’ve directed the “Look” program at the Vancouver 2010 Winter Olympic and Paralympic Games and the Toronto 2015 Pan Am and Parapan Am Games and similar positions for numerous Olympic, Paralympic, Pan Am,Commonwealth, Canada and Invictus Games.

 

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KC: What brought you to SPAD?

SL: I’ve always been passionate about sports and had an interest in my business studies in high school. I was very fortunate to have a career councillor who identified SPAD as a potential fit for my future. Also, one of my coaches was a Laurentian grad who raved about the program and its opportunities. Seeing where some past graduates were working and the opportunity to get some practical experience in the Sports field through the internship program sealed it for me.

KC: How was your experience in the SPAD program?

SL: SPAD always felt like a family away from home. There was a work hard – play hard spirit that created a strong bond between classmates. The intensity of case studies such as presenting to the Montreal Canadiens were always challenging and rewarding. These learnings built the foundation for my career in Sports Administration. Many great memories and I am always proud to say I am a SPAD grad. This character is reflected today in SPAD’s well-connected alumni network.

KC: What internship experience did you gain during the program?

1993 SL: I secured a role with the 1993 Canada Summer Games in Kamloops, BC. It was an incredible chance to see behind the scenes and learn firsthand what goes into producing a multi-sport event. I really loved seeing the finished product as a result of all the collaborative efforts and how much it positively impacted the athletes and participants. I am extremely grateful for my internship opportunity and experience as it literally started my journey in the industry I have been so fortunate to forgo a career in.

 

 

KC: What did you learn through SPAD that still helps you with your job today?

SL: I remember the emphasis on group work. While the focus may have been on an area of study, the process of problem solving and working with different people was invaluable. In my career, I have lead many teams and have always worked as part of a larger team on complex projects. The collaborative nature of the SPAD program relates directly to most of my daily activities on the job today. 

KC: Do you have any advice for current and prospective students?

SL: Take advantage of any opportunity to gain practical experience, including the SPAD internship and even volunteering for organizations that interest you. Always be willing to take on any work asked of you, and by doing a good job, someone will take notice and good things will come of it. I still do some work with people I met during my internship, hence the importance of maintaining a positive network. Finally, enjoy what you do.

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SPAD would like to thank Steve for taking the time to speak to us about his past and current experiences. It is in part to these talented and successful alumni that make the program what it is today.

 

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