Archive for August, 2017

2017Aug 30

SPAD Internship Profile: Matt Mueller and MLSE

Fourth Year SPAD student Matthew Mueller did his internship with Maple Leafs Sport and Entertainment. Matt, through his busy schedule, was able to give us some insight into his role with MLSE in their Global Partnerships department and took the time to offer up some advice to future and current SPAD students on internship opportunities.

SB: What is it like to be working for MLSE, one of the biggest sports organizations in Canada and even the world? Were and/or are you a fan of any of their sports teams? Is that what drove you to work for them?

MM: Working for MLSE was an all around great experience. It was a tremendous experience to learn first hand from some of the best minds and personalities in the sports and entertainment industry. The great thing about interning with MLSE is that they provide you so many opportunities to be involved and learn about many different aspects of the sports industry. It was both enjoyable and educational to be part of an organization that is so highly regarded within Canada and even around the world. Before my internship I was a fan of their teams, but that is not the only factor that led me to applying to MLSE. Looking at MLSE as a whole, it is obvious that they are an organization that strives to be better every single day. They are a leader in the sports industry and are always looking for the next great idea, which is what drove me to apply for their organization.

SB: Can you give us an idea of what your internship is all about? What are your duties and day-to-day activities?

MM: My internship focused on servicing of MLSE’s partners on a day-to-day basis. My responsibilities varied every day depending on what was taking place over the coming weeks. Some days I would be busy helping plan events, while other days I would be fulfilling partner requests for things such as merchandise or tickets. I also had some regular tasks such as sitting in on status calls with partners.

SB: While you are working is there a sense of pride that comes with working for such a historic team?

MM: There’s definitely a huge sense of pride that comes with working for an organization like MLSE. When you look at their teams, they are so well known and highly regarded within Canada. The Maple Leafs also have such an outstanding and storied history that it is hard not to be proud to work for the organization.

SB: What advice could you give to current SPAD students that will be applying for internships in the future?

MM: One piece of advice I have for SPAD students is to do two different internships if they have the chance. Internships are such a great way to get a first hand learning experience and one of the great things about SPAD is that we are given the opportunity to have two internships. Another piece of advice I have is to apply for one internship in the position you have the most interest in, and another position you know nothing about. Going into the internship period, I could see myself working in partnerships, so it was a great way to “test out” the position and see if I really would like to work in that area. On the other hand, I knew very little about team operations and working for TFC taught me about a side of the industry that we do not learn about in SPAD and that I knew almost nothing about.

SB: What was your favourite or most memorable moment?

MM: It’s hard to pick just one moment; there were so many great experiences throughout my time with MLSE. However, if I had to choose one moment it would probably be GP Summit. GP Summit was an event in which MLSE invites their partners for a one-day conference to hear from leaders in the sports industry. The speakers and panels discussed industry best practices for sports partnerships, as well as the direction they are headed in the future. The day also included the live announcement of Sebastian Giovinco’s MLS MVP award as well as a panel with Brendan Shanahan and Masai Ujiri. Overall, the day was a great learning experience and a lot of fun.

SB: What are your future career plans? Has the internship given you any foresight into what you would like to do after graduation?

MM: I am still unsure of what I would like to do in the future, however both of my internships with MLSE definitely opened my eyes to the many options in the industry. It was a great opportunity to see how many different departments and how much work is put in to the day-to-day operations of a professional sports team. Although I don’t know exactly what I would like to do, both the team ops and global partnerships internships were exciting and fun jobs, and I could see myself doing similar positions in the future.

SPAD would like to thank Matt for taking the time to speak to us about his past and current experiences. It is an unbelievable opportunity for our current/prospective students to hear about some of the internships and jobs available to SPAD students.

2017Aug 30

Farewell Mr. President – Roberto Bagnato

17fa44fAs the 2016-2017 school year comes to an end, it’s time for SPAD council members to pass their torches on to next year’s group of student leaders. This year’s council organized a year to remember with events from SPAD curling to a SPAD students favourite day of the year, Saint Spaddies day.

Third year student, Roberto Bagnato, took the time to share his experience as this year’s Student Council President and offers advice to new students and his successor and President for the 2017-2018 school year, Carter Rock. 

SB: Why did you choose to run for this position and what made you want to represent the program as their Student Council President?

RB: I first ran for the position of President on Council after my first year of SPAD as an eager student looking to become more involved in the university and the program. Unfortunately, I wasn’t elected in my first campaign but was happy to support the work of a great guy and even better President, Neal Steven. My drive to create positive change didn’t cease to exist after first-year, which lead to my campaign for President of the 2016-17 SPAD Council roughly one year ago. As one of one the university’s “premiere” programs, and the country’s top sports business degree, I thought there was more to be provided to students to enhance their experience in the program. Looking back, I think this year’s Council has done a phenomenal job of doing so by adding additional SPAD events, creating more opportunities for SPAD students and alumni to connect, and continuing to support the SPAD social scene.

SB: Tell us about SPAD as a program and your experience in it and how it has shaped your brand.

RB: SPAD is really a one of a kind program. There isn’t another program in Canada that provides you the opportunity to pursue a business degree with a specialization in sport. As a brand, we’ve been known throughout the industry as one of the suppliers of top-end talent for a number of years. Projects such as Game Day, second-year consulting project, and Field Trip are entrenched in the program. As a result, I think the SPAD brand has shaped into a larger, confident, family-type group who can dial in and focus when need be, but can also organize a program-wide social event in a matter of minutes. Challenges throughout the program such as creating the inaugural Northern Sports Industry Conference, to surviving core year, has shifted my brand to someone with more confidence and patience in their own abilities to make it happen when it matters most!

SB: How has being on council prepared you in any additional way for your upcoming internship as a fourth year student, and the real world?

RB: Council is a fantastic opportunity for all SPAD students and I highly recommend all students try to become more involved with the program. Being on SPAD Council prepares you for the challenges that come with running events, fundraising for initiatives, and engaging and supporting a large group of individuals. The added responsibility that comes with being on SPAD Council allows you to be proud of when your event or project goes well, and allows you to learn from your mistakes when they do not. Event planning, problem solving, and fundraising are all practical skills that I’m sure will be applied to my upcoming internship and later on in the “real” world.  

SB: What advice do you have to offer to those applying to SPAD and those coming to the program next year?

RB: SPAD is so much more than a university program. SPAD allows you to make friendships and connections with like-minded individuals who are all trying to break into the sports industry. No other program offers the content, opportunity, or connections that SPAD does. The next four years will be some of the best of your life so don’t settle with a program that doesn’t excite you. Looking back, I couldn’t imagine myself at another university or program. How many other students can say that they’re excited to head to class to find out if Lebron James is clutch or if bobbleheads really do affect attendance? If you’re passionate about the sports industry, don’t think twice about heading to Laurentian for the SPAD program.

SB: What advice do you have for Carter taking on the role as SPAD President for the 2017 – 2018 year?

RB: Carter has done an amazing job on Council in the last year as 2nd year rep. Whether it was representing his grade, engaging with the entire program at events, or acting as a liaison to the university, Carter has always been a fantastic representative of the SPAD program. As he continues his tenure with SPAD Council, it’ll be important for Carter and his Council to always keep their purpose as a group in the forefront of decision making. I have no doubt in my mind that Carter and next year’s Council will do a fantastic job in their roles. I am excited to follow their success over the next year!  

SPAD would like to thank Roberto for taking the time to speak with us and wish him the best of his luck in his fourth and final year.

2017Aug 30

SPAD to Host Inaugural Northern Sport Industry Conference

SPAD has announced it’s first annual Northern Sports Industry Conference (NSIC) set to host over 20 sport business experts and over 100 students. The event is set to take place March 2nd to 5th 2017 and will take place both on campus and at the Holiday Inn in downtown Sudbury.

In addition to key note speakers Geoff Beattie, David Chilton, Brodie Lawson, and Ryan Benoit, speakers will be divided into three panels:

Panel #1: International Sport and Sponsorship

  • Andrew Baker – Director of Games, Canadian Olympic Committee
  • Francois Robert – Executive Director of Partnerships, Canadian Paralympic Committee
  • Andrew Greenlaw – Senior Director, Sponsorship Marketing and Strategy, CIBC
  • Jennifer Delvechhio – Senior Marketer, Coke
  • Mark Cecchetto – Business Executive Officer, Nestle

Panel #2: Leaders In Sport

  • Kyla Csumrik – Account Executive, Partnership Marketing, NHL
  • Alannah Della Vedova – Brand Specialist, Loyalty and Innovation, Rogers
  • Peter Cosentino – President, DEC Sports
  • Mark Soder – Senior Manager, Brand Marketing – Golf, RBC
  • Blaine Smith – President, Sudbury Wolves

Panel #3: Breaking Into The Industry

  • Mckenzie Young – Marketing Coordinator, Ottawa Senators
  • Stephen Tihal – Account Executive, Partnership Marketing, NHL
  • Tyler Fitch – Account Coordinator, Season Seat Services, Edmonton Oilers
  • Chris Ackroyd – Manager, In-game Communications, NHL
  • Scoot Rodgers – Manager, In-game Communications, NHL

Delegates will also have the opportunity to work in two different breakout sessions. One with Laurentian University’s Director of Digital Strategy, JP Rains and another with Joey Abrams, former Assistant General Manager of the Montreal Alouettes.

Students can take the time to learn, network, and enjoy themselves at the conference with a full weekend of planned activities, meals, and socials.

For More Information please visit: https://www.northernsportsconference.com/

Instagram: @NSIC_LU

Twitter: @NSIC_LU

Facebook: Northern Sports Industry Conference – NSIC

 

2017Aug 30

Coca-Cola & the Canadian Olympic Committee Visit SPAD

SPAD had the honour of welcoming SPAD grads Jennifer Delvecchio (SPAD ’05), Senior Manager – Strategic Marketing with Coca-Cola, and Andrew Baker (SPAD ’05), Director – Games for the Canadian Olympic Committee as guest speakers on November 21st and 22nd.

Jennifer spoke first with a group students on November 21st, teaching them about her experiences from SPAD and her journey post-grad. She shared her experiences working with athletes like Lebron James and Genie Bouchard and provided valuable advice on working with athletes and pairing them with your products for endorsement.

Growing up in a small town, Jennifer made steps towards gender equality from a young age. She was the first girl to play hockey in her hometown and emphasized the fact that she can do anything regardless of the fact that she is a girl; “I am a person or athlete first and a woman second.”

On November 22nd, Jennifer and Andrew spoke together in both sections of second year sport marketing classes. They focused on the Olympics and how their jobs intersect and work together at the Canadian Olympic Committee and Coca-Cola.

Andrew told SPAD students about his commitment to the C.O.C. and how hard he had to work to get to where he was. He started with the organization right out of SPAD and climbed the ladder by making himself indispensable no matter what role he was in. From data entry to reception he always made sure to go above and beyond.

Jennifer and Andrew ended their presentations by listing “JD and AB’s Final Thoughts”

JD’s Final Thoughts

  1. Your relationships are critical in your career
  2. Your reputation is your professional currency
  3. Self evaluate – be brutally honest
  4. This business is a lifestyle
  5. You can have it all, just not all at the same time
  6. Enjoy the ride

AB’s Final Thoughts

  1. Work hard… really hard… really, really hard
  2. Be in the right environment
  3. Use the skills of your generation
  4. Find your leadership reference guide and follow it

SPAD would like to thank Jennifer and Andrew for sharing their experiences and providing valuable advice to our students. We wish them the best on their future endeavours and hope to see them again soon.