Archive for November, 2013

2013Nov 29

The 39th Annual @LU_SPAD Hockey Tournament

SPAD HOCKEY #2One of the most exciting times of the year is finally back upon us. The 39th Annual SPAD Hockey Tournament is finally back! The tournament will be taking place on January 22nd-24th at Countryside Arena, Home of the Voyageurs hockey teams. It is the one time of year that students can relive the glory days of their young playing days, bringing together both the competitive atmosphere of a hockey tournament along with the social atmosphere of a SPAD event. The combination of these two event creates and unbelievable experience.

The tournament will offer teams three round robin games plus the potential of playoffs. Two divisions will be offered, with both a competitive and mixed division being run out of the Countryside arena. Registration will be taking place from this week until the 15th of December at an early bird price of $900 dollars per team, and until January 10th at a regular pricing of $1000 dollars per team. Come down to the Great Hall on Mondays/Wednesdays from 11-4pm and Tuesday/Thursday from 1-4pm. Members of the organizing committee will be there, happy to answer any questions you may have and take registrations from teams who are prepared to sign up. Get your teams in quick as the early bird pricing only lasts until December 15th!

Check out the video from last year:

If you would like any more information on the 39th Annual SPAD Hockey Tournament, please visit the event at, on Facebook, or on Twitter. Hope to see everyone at the tournament!

Stay connected to the SPAD Blog on social media. Follow us at @LU_SPAD or like us on Facebook for all the latest updates.


2013Nov 27

@LU_SPAD Event: The SGA GC Party!

222On Sunday November 24th, third year SPAD students ran their event, The SGA GC Party! The event included the viewing of the 101st Grey Cup between the Hamilton Tiger-Cats and the Saskatchewan Roughriders. The event also included a football themed menu, beverages, games, and trivia to keep all of those who attended entertained throughout the night. It was hosted at the Alumni Hall in the Fraser Building and the event ran from 5:30pm-10:30pm. Everyone in attendance had a very enjoyable evening.

The main event of the evening, the viewing of the 101st Grey Cup, ended in triumph for the Saskatchewan Roughriders and utter dismay for the Hamilton Tiger-Cats. After a relatively uneventful first quarter ending in a 7-3 score in favour if the Roughriders, a second quarter scoring outburst took place. The Roughriders put up 24 points in the second quarter allowing only 3 points by the Tiger-Cats. In the third quarter the Ti-Cats put up 7 points and were able to hold Saskatchewan out of the end zone for the entire quarter. Finally, the fourth quarter saw 14 points by the Roughriders and 10 points by the Ti-Cats, ending the game in a 45-23 blowout by the Saskatchewan Roughriders over the Hamilton Tiger-Cats. Feel good story of the game was the running back for Saskatchewan, Kory Sheets, rushed for a record-breaking 197 yards over the course if the game and was awarded the MVP award of the Grey Cup.


2013Nov 26

@LU_SPAD Students Enjoy a Night Out at the Subway Super Series

268On Monday November 25th, 2013, a group of SPAD students attended the Subway Super Series, which for the first time was taking place in Sudbury, Ontario. The Subway Super Series is a series of hockey games taking place between Russian junior players and players representing the three leagues of the CHL; the OHL, the WHL and the QMJHL. The game on the Monday was the 4th game in this years series, and the 2nd game of this years series between Russia and the OHL all-stars.

After the Russian’s took the first match-up between these two teams 5-2 in Oshawa on November 21st, team OHL wanted to even the series in Sudbury. Before a crowd of nearly 4,900 people, including a big section of SPAD students, Russia stole the game with a final score of 3-2 in a shootout. Russia jumped out to a big 2-0 lead after the first period even though team OHL out shot the Russian team 18-5. In the 2nd, the OHL stormed back to tie up the game 2-2. Goals came from the London Knights’ Bo Horvat and the Niagra IceDogs’ Chris Verhaeghe. After both teams were shut out for the remainder of the 2nd, the 3rd and overtime, the teams were forced to end the game in a shootout. After both teams traded goals, the goalies both put on a show before a Russian goal in the 8th round finished the game.


2013Nov 25

Communications Crisis Simulation Recap

image_2On Saturday November 16th, 2013, third year Sports Media and Communications students took part in a communications crisis simulation. Most of the simulation work took place in the Fraser Building at Laurentian University. The purpose of the activity is to get students to think on their feet, and effectively respond to rapidly developing crises. It is a fast-paced day for students and faculty, but a great hands-on learning experience for all involved. There were a total of nine groups, consisting of four, five, or six students.

Each group of students received a scenario early on Saturday morning concerning an impeding crisis in their organization. With the information received, students had limited time to plan for their next course of action. Decisions were to be made on how the organization would react to the crisis through the media. This involved staging mock press conferences. Once ready, students made their way to designated rooms in the Fraser Building, where they would play out their respective scenarios to pairs of faculty members and special guests who each played the role of the media.


2013Nov 20

The SGA GC Party is this Sunday!

By Blog Contributor Ben Whyte

The CFL season will sadly be coming to an end this Sunday, with the 101st Grey Cup in Regina pitting the hometown Saskatchewan Roughriders against the Hamilton Tiger-Cats. And once again, Alumni Hall will be the place to watch it with the annual SGA GC Party, organized by third-year event management students.

Tickets are being sold at $10 for admission, which includes a raffle ticket to win one of a number of great prizes, including a brand new PlayStation 4. You can pick up your tickets in the Great Hall this week. Once at the event, students can buy as many raffle tickets as they want, as well as participate in other events such as trivia contests, best Movember mustache, the popular Football Toss competition, as well as a Best Touchdown Dance competition at half-time! A menu of burgers, chili and hotdogs along with a room full of SPAD students should all make for an excellent night! Be sure to visit the Event Page on Facebook and follow them on Twitter for all the latest updates!

Check out the video of last year’s event:

Hope to see everyone on Sunday!

Stay connected to the SPAD Blog on social media. Follow us at @LU_SPAD or like us on Facebook for all the latest updates.



2013Nov 19

@LU_SPAD Students Visit Montreal for #JMSM13

1460986_602893196438239_1953918669_nOn November 7th, over 50 SPAD students made their way down to Montreal for the 18th annual John Molson Sports Marketing Conference hosted by Concordia University. The conference features a number of themed speaker panels consisting of high-profile industry leaders. Moreover, the conference is the largest student organized business conference in Canada! Students gain a great deal of insight from these panels. Here are some highlights from the weekend.

Panel 1 – Under The Microscope

Moderator- Sunny Pathak, Founder of SOS Media


  • Ned Colletti, GM of the Los Angeles Dodgers
  • Pierre Boivin, Former President of the Montreal Canadiens
  • Chris Wallace, General Manager of the Memphis Grizzlies
  • Greg Campbell, Former President of the Memphis Grizzlies and SPAD Alumni

The main theme of the panel was decision-making under intense scrutiny. Each speaker spoke about personal experience where they have had to make big decisions in high-pressure situations. A big theme during the discussion was the issue of ownership changes and relocation. Each speaker spoke about the importance of communication and keeping  a consistent organizational culture during a time of change. Wallace and Campbell spoke specifically about the Vancouver to Memphis relocation involving the Grizzlies, and how the organization had a three-year goal of rooting the team within the community. They mentioned the importance of a unified identity during a time of change. Furthermore, Boivin and Colletti spoke about the importance of focusing on winning in big sports markets such as Los Angeles and Montreal. Fans in these type of markets generally don’t have the patience for a rebuild.

The panelists also offered a great deal of advice for students trying to get into the sports industry. Colletti had this to share with the audience: “Stay focused on what your job is, and do it to the best of your ability every day”. Moreover, Boivin added: “Keep your nose to the grind, be good at what you do, and don’t worry about 3 or 4 levels above you.”

The panel was very informative and gave students a wide variety of perspectives in regards to decision-making. Everyone in attendance definitely benefited from the knowledge gained.


2013Nov 13

IBAC Second Year Business Simulation

By SPAD Blog Contributor Noelle Kelly

14248b9f4ac0001From October 30th to November 1st, 2013 the second year commerce and SPAD students participated in a life-like business simulation sponsored by the Insurance Brokers Association of Canada (IBAC), which consisted of 9 SPAD teams, and 16 commerce teams of 4, 5, or 6 students. Each team acted as the board of directors, with one chairperson, and ran a golf course with 8 simulations (or years) over the three-day period. The 25 golf clubs were located in the same region, and they had to compete against one another for the largest share value.

The IBAC simulation started with each club deciding on the quality of the golf course (low, medium, or high), setting prices, setting advertising costs, and making investments on the golf course, restaurant and pro shop. Each course had an original budget and had to make decisions based on their strategy, and decide what to invest the money into. For each subsequent year, the clubs had to analyze the data from the previous years, decide whether to change prices, and make decisions on what investments, if any, to make into the course, restaurant, and pro shop. The investments were based on how much profit the company made in the previous year, as well as loans. The data that was analyzed included business statements, sales reports, statistics, and an external analysis of the market and economy, with each company having an option of purchasing a market study and analyzing the competitors as well.


2013Nov 12

Voyageurs Women’s Hockey and @LU_SPAD Raise Funds for the Northern Cancer Foundation

1395983_10153461641820061_912920987_nOn November 2nd, Voyageurs Women’s Hockey and SPAD’s event management class teamed together to raise funds and awareness for the Northern Cancer Foundation. The “Pink The Rink” night was held at Countryside Arena in Sudbury, and featured a match-up between the Laurentian Voyageurs and Nipissing Lakers. A full house showed up to support the women and the evening’s cause. The final amount of fund raised will be announced when the formal cheque presentation is done to the Northern Cancer Foundation.

Sports have proven to be an excellent vehicle to raise awareness about a variety of issues. October being Breast Cancer Awareness Month, many teams and organizations do their part to help in the battle. The NFL and other pro sport circuits have become very active in trying to raise awareness. Recently, the trend has manifested itself to hockey arenas around North America with the “Pink in the Rink” concept. With the return of women’s hockey to Laurentian University, this idea was a perfect fit. (more…)

2013Nov 6

@LU_SPAD 2nd Annual 3v3 Basketball Tournament

1379195_10151960934078659_592517359_nOn November 2nd, 2013, third year event management students played host to the 2nd annual 3 on 3 basketball tournament. The event took place at the Ben Avery gym, beginning at 9:30am and going on throughout the day. The tournament was a well run event, with all participants, volunteers and organizers having an incredibly enjoyable experience. The event consisted of both a Men’s and Co-Ed division, a three point contest and a raffle, as well as a complimentary barbeque for everyone involved in the tournament.

There were many raffle prizes to be won at the event, and the winners consisted of:

Carmelo Anthony Jersey: Ryan Hicks

Kevin Durant Jersey: Jon Ross

Kevin Garnett Jersey: Ben Whyte

Kyrie Irving Jersey: Tommy Zapletal

Samsung Tablet: Hamza Munawar

Molson Gift Pack: Kyle Nicol

The winner of the Men’s division was “The Scalabrine Crew”, while “Team Body Balance” took home first place in the Co-Ed division.

Alan Russel, one of the event organizers, had this to say about the event:

” The day went amazing. Everyone involved seem to have an enjoyable experience. We had a thrilling 3 point contest that came down to the final shot. We would like to say thank you to all of the participants as well as our big sponsors, SRO and the SGA, who both made this day possible!”

As a volunteer of this event, I can personally say that this event was a big success. It was well run, enjoyable and an action packed day for all of those involved. After such an enjoyable day, all SPAD student are looking forward to the various SPAD events throughout the rest of the year by the third year event management students.

Stay connected to the SPAD Blog on social media. Follow us at @LU_SPAD or like us on Facebook for all the latest updates.


2013Nov 4

@LU_SPAD Guest Speaker Profile: Mark Cecchetto- Vice President, Marketing Frozen Foods/Pizza at Nestle Canada

By SPAD Blog Contributor Noelle Kelly

image_1On October 28th, Dr. Pegoraro’s second year Sports Marketing class had the pleasure of welcoming former SPAD graduate Mark Cecchetto, the Vice President, Marketing Frozen Foods/Pizza at Nestle Canada. Cecchetto shared his experiences throughout his schooling and the various jobs that got him to where he is today. Mark was in the graduating SPAD class of 1998, and engaged the class with a brief history before getting the class involved in a case study of a real problem facing him in his position at Nestle Canada.

Cecchetto has been with Nestle for 9 years, working as a Marketing Manager for 3 years, Business Development Manager for just under 2 years, Director Channel/Category Development, Nutrition for a year, before finally settling into the Vice President of Marketing Frozen Foods/Pizza. Previous to working at Nestle, he had worked as a Marketing Manager at Weston Bakeries, Accounts Manager at Onyx Marketing Group Inc., and initially started out at Special Olympics Canada, where he did his internship and worked for a year after graduation.