Archive for November, 2011

2011Nov 23

Cameron Brooks: SPAD’s Own OUA All Star

By SPAD Blogger Andrew Berlingieri

Cameron Brooks, 2nd Year SPAD Student

Cameron Brooks is currently in his second year of the Sports Administration program and a defender for the Laurentian Voyageurs varsity men’s soccer team. Cameron was recently selected to be an OUA All-star this year for his extreme soccer skills.

Q: When did you start playing soccer, and what interested you in the game?

A: I started playing soccer when I was about 4 and I’ve been playing competitive soccer since I was 10 years old. I was interested at first because when you’re young its just something to do to keep you active and have fun, but as I matured and started becoming more serious about playing I started to learn more about the game on a mental level and that’s something I really appreciate and love about the game, and that’s been one of the factors that’s helped me become as successful as I’ve have been and allow me to do some of the things that I’ve done especially over the last five years.

Q: How did you start playing for the Laurentian soccer team, and are you enjoying it so far?

A: Laurentian was one of my top choices from the beginning mainly because of the SPAD program, so soccer was always going to be an added bonus of going to university. Carlo (head coach) told me during my recruiting stage that he was quite impressed with what he saw when he had seen me play, and was willing to allow me to try and make an impact from the very beginning. Getting an opportunity like that was something I was not going to pass up, and the last two seasons with the team have been fantastic. Both the team and myself are constantly improving and I’ve loved every minute of it since day one.

Q: You were selected as an OUA All-star this year, how did you react to such an accomplishment?

A: Being named an OUA All Star in both of my first two years have been huge accomplishments and I take extreme honour to be thought of as one of the most elite players in the league. Since my last year of competitive youth soccer my coach told me to do what I do best and let your teammates do the same and that will make you successful, and with the help of my team over the last two seasons I have been very successful, and I do thank them for all the success I’ve seen.

Q: Do you have a favourite soccer player that you look up to? If so, how has that helped you getting to where you are now?

A: Growing up I did have a favourite player; his name is Nemanja Vidic, a Serbian defender who plays for Manchester United in the EPL. I’ve looked up to him just like any kid looks up to their sports idols, and it has helped me become a better payer because you do try to learn how to play the game should be played and try to mimic how they play and it has helped me in becoming a better player myself.

Q: Lastly, how are you enjoying your time in the SPAD program?

A: I love the SPAD program and the last year and a half have been a blast. The family atmosphere of the entire program is great and the friends I’ve made and people I’ve met have definitely made my time at LU a whole lot easier and its been everything I hoped it would be.

Thank you for your time Cameron and good luck throughout the rest of your career

2011Nov 22

Pluckers Grey Cup Party at the Pub

By SPAD Blogger Adam Johnston

Pluckers Grey Cup Party

For the first time ever the Grey Cup Party is being held at the Pub Down Under! The party is going to be a great time for all, with the 99th Grey Cup on the line.  Tickets are only 10 dollars and are being sold outside the great hall this week from 11:00-3:00 and are also available at the SPAD office.

Listed are the top ten things to look forward to about the Pluckers Grey Cup Party! See you all there.

10-The Atmosphere– The students don’t need to be told how much fun it is to spend time in Pub. The Grey Cup Party has never been held in a sports bar like atmosphere and this year’s party promises to be a great time for everyone.

9- The Gambling– For a small price at entry, participants can bet on specific outcomes of the game to win a prize. Not only can you prove your football knowledge to everyone else at the party, it makes the game a lot more interesting to watch if you are not a fan of one of the teams.

8- Madden Challenge- For those who are not enthusiasts of the CFL, a Madden Tournament will be held with the winners receiving a prize.  The tournament will be held on XBOX 360, playing Madden 2012.

7- Cheap Food– Aramark has released a separate menu for those who attend the party. Wings and fries are available for less than 5 dollars as well as other delicious pub foods available at a low cost.

6 – Cheap food delivered to you– Not only is the food especially cheap during the game, the food will be delivered to the Pub so you don’t have to miss a second of the action!

Tickets sold outside the Great Hall

5- Buck Pierce – For those of you who do not watch the CFL, you’re missing out on a great talent in Buck Pierce. The Blue Bombers quarterback was voted the toughest player in the CFL by fellow players. Buck has the chance to make every play exciting and will keep you on the edge of your seat.

4- In-game competitions– Watching the game at home leaves you bored during commercial breaks. Not at the Pluckers Grey Cup Party! You may catch yourself looking forward to commercial breaks with various activities to participate in or watch.

3- The Tradition– 99th Grey Cup Party! The CFL is Canada’s league and is full of history and tradition. Enjoy and embrace the Canadian nature of the game.

2- The Raffle- There are over $1500 in prizes available at the raffle including a Chad Owens signed football, two Ottawa Senators tickets and much more.  Raffle tickets will be sold by the Great Hall during ticket selling hours as well as at the event.

1- The Game Itself– The Grey Cup Game has been one of the most exciting championship games in any leagues in recent years. Ten years down the road, when the question is asked, “where were you for the 99th Grey Cup Party” you can have a smile on your face when answering with “at the campus pub!”



2011Nov 17

#JMSM – The Awards Show

By SPAD Blogger Adam Johnston

SPAD at #JMSM 2011

There were some individual performances that really stand out looking back on the weekend. To recap the social aspect of the John Molson Sport Marketing Conference several awards have been given out.

Marathon Man-This award is given to the delegate who displays endurance and perseverance at sampling the fine selection of fermented beverages offered by the kind folk at Molson Breweries. Cassidy Stewart exemplified all characteristics mentioned and is the 2011 JMSM Marathon Man.

High Roller- The SPAD delegates took advantage of everything Montreal has to offer, including its casino. While the majority of the delegates finished in the red, Mr. Brian Kelly beat the odds and came out on top. To the knowledge of none, he won at a game with 45 to 1 odds three times, even though he only played 10 times.

Rookie of the YearKelly Turner was the delegate in particular who came in under the radar to win this prestigious award. Kelly displayed perseverance and the ability to astound his peers. Being bilingual also helped Kelly’s case.

Veteran of the YearJamie Howlett (@_JamieHowlett_) had an exceptional performance at this years JMSM. Jamie has been able to keep up with the times by mastering the art of tweeting at all times, despite turning 22 during the trip. He was able to use his fantastic moustache as an asset by regularly combining a moustache drag with a fist pump on the dance floor. If you cannot visualize it, Jamie will be happy to demonstrate it at Pub on most Wednesdays.

Song of the Year– This award goes to any SPAD student who participated in the group sing-along of California by Wave on the bus from Molson Breweries to the nightclub on Saturday evening. The effort was absolutely flawless and all non-SPAD delegates on the bus were definitely treated to a thing of beauty.

SPAD at #JMSM 2011

Academic of the Year– This was a no brainer. Who else could win this award other than Darby Reive? The man was an integral part of his group who won the case competition that was held by the organizing committee. He was also a very gracious winner, networking with delegates from other teams and congratulating them on their efforts. Physically, Darby won a medal and a handbag, but you can’t put a value on the knowledge he gained by working on the case challenge.

Congratulations to all those who were fortunate enough to win awards. For all those who did not, each one of you still represented SPAD wonderfully.


2011Nov 16

#JMSM 2011 – Business at Hand, Sport at Heart

By SPAD Blogger Adam Johnston

Tom Wright, Director of UFC Canada

This past weekend, SPAD (@LU_SPAD) took its talents to Montreal to attend the John Molson Sport Marketing Conference. Twenty-two of SPAD’s finest had the pleasure of listening to speeches from sports industry experts, testing their luck at the casino as well as their livers. In true style, the students did a great job in representing our program on all fronts.

The delegates of the conference were treated to speeches by some of the most successful people in the sports industry. Don Meehan, the biggest player agent in the NHL spoke first. Like many in the industry, he stressed that persistence and effort are the most important characteristics of anyone trying to establish themselves in the business. His experience also allowed him to give insight into player contract negotiations that many found interesting.

Early Saturday morning Tom Wright, the director of UFC Canada and former CFL commissioner spoke. Mr. Wright gave an overview of marketing sports as well as compared and contrasted Canada and other global business markets. His impressive resume and experience captured the attention of the room.


#JMSM Panel

The JMSM committee organized a panel of different speakers for the delegates. The panel included Ian Clarke, the CFO of MLSE, Julien Brisebois, the assistant GM of the Tampa Bay Lightning, Kevin Gilmore, the COO of the Montreal Canadiens and Erin Crowe, the CFO/President of the Ottawa Senators. With so many different backgrounds, it was interesting to see the panel’s responses to various questions asked. The highlight of the panel speakers, had to be a moment that was labeled THE QUESTION for the rest of the weekend. Sunny Pathak (Saturday morning’s speaker) essentially told the CFO of MLSE how terrible the atmosphere at Maple Leafs games is and challenged him to be innovative with game-day promotions and other marketing efforts. It sparked a heated debate between the two, much to the entertainment of the rest of the delegates.

Sunny Pathak, founder of SOS Media gave a very engaging and interacting speech, using twitter to give away prizes. Sunny was arguably the most interesting speaker, as he just entered the sports industry and gave a different perspective on how to be successful in the industry.

Priscilla Lopes-Schliep

Priscilla Lopes-Schliep was the last to speak to the delegates and gave a very motivational speech emphasizing the importance of believing in yourself and hard work. Priscilla can certainly walk the walk as she is training for the 2012 London Olympics only 8 weeks after delivering her first child.

Each speaker was able to offer something different to the delegates. For all those who weren’t able to go this year, make sure you go at some time in your SPAD career, the knowledge and experience gained are invaluable.


2011Nov 10

SPAD Speaker Series Presents: Phil Legault SPAD’86

By SPAD Blogger Andy Leach

SPAD welcomes back Phil Legault SPAD'86

On November 9th, 2011, the Sports Administration students had the valuable opportunity to meet with Phil Legault SPAD ‘86 (@Legault_Phil), as he shared his experience from the communications industry. Mr. Legault has gained substantial experience during his 26 years working in communications, which started with a communications internship with the Ottawa Roughriders in 1986. From here, Legault began his steady elevation through his career, with positions of communications assistant for the Roughriders, followed by director of communications for the CSA. However, is was in the next chapter of his life that his career really took off, when he was hired by the Ottawa Senators in 1996. By 1998, Legault had become the Vice-President of Communications for the Senators, a position which he would hold until 2011. Today, he is the director of communications for Speed Skating Canada, a well-respected and successful Canadian sports organization.

With this impressive resume, Phil Legault was a perfect candidate to come in and share his communications knowledge with current students. He was able to elaborate on many communications issues present within society today that future SPAD graduates will have to deal with further into their careers. Some examples of these trends include: impact of social media, demand for volume vs. substance, and the impact of technology on communication methods.

The insights gained by students into these areas are the kind that can only arise from people such as Phil, who take time out of their busy schedules to pass on this insider knowledge. Two of the major areas of emphasis stressed by Legault were those of networking and volunteering. He believes that strong networks, made through relationships with employers, classmates, and acquaintances cannot be underestimated, and are a valuable trait to possess in the future. This is where volunteering plays its part, as it allows for networks to be built with organizations that can lead to permanent employment opportunities further down the line.

In closing, Mr. Legault was keen to state how obtaining a SPAD degree allowed him to keep his options open by providing him with knowledge in various areas of business. This has allowed him to find the career most suited to him, despite this path being unknown to him when he started his SPAD degree.

On behalf of the staff, students, and alumni, we wish Mr. Legault all the best in his endeavours with Speed Skating Canada, and look forward to hearing from him in the future.

2011Nov 8

SPAD Student Kendra Lilly – Setting Goals for Success

By SPAD Blogger Andrew Berlingieri

SPAD 3rd Year Student

Kendra Lilly shares her love of curling

Kendra Lilly was born in raised in Sudbury, Ontario and is the skip of her junior curling team. Kendra has won numerous championships and competed in the top curling events across the country at her age. Kendra is a tremendous all around athlete playing soccer, volleyball, track and field, badminton, tennis, flag football, basketball, and of course curling. Kendra recently was asked to speak at a Luncheon known as Guts and Glory. The luncheon has become very popular and is currently in its six year. Below, SPAD gets the opportunity to better know Kendra.

Q. How did you hear/get invited to the Guts and Glory Luncheon?

I found out about the Luncheon because Professor Church mentioned to me that they were looking for a local athlete, involved in the sport of curling. Professor Church put my name forward, and then Randy Pascal emailed me and formally invited me to speak at the event.

Q. What interested you in curling? Why did you choose curling as your sport?

When I was younger I tried almost every sport out there, and at age 4 I started curling. The first team that I was on consisted of 3 of my best friends, so we really enjoyed curling with each other. As I got older, I realized that I loved how much thinking goes into each game that I played. Every game situation is different, and I love how much of a mental game curling is. Figuring out what angles you have to hit rocks at, what shots to play, and the speed and curl of the ice are all aspects of curling that I love.

Q. What have you accomplished with regards to your curling career?

I am a 2 time Provincial Bantam Champion (2007 & 2008), silver medalist at the Ontario Winter Games (2008), 3 time Northern Ontario Junior Women’s Champion (2009-2011), and bronze medalist at the 2010 Junior Nationals.

Q. It was noted that you played many other sports throughout high school; do you think these sports helped you become the curler you are today?

I believe that all the other sports I played kept me physically active, which helped me become a better curler. Also, playing these sports and being faced with win or lose situations, allowed me to practice dealing with my emotions with pressure situations. Keeping your emotions in control in curling is crucial to making shots, and playing many other sports being faced with game changing situations has helped me not be nervous when faced with these types of situations.


2011Nov 7

SGA Halloween Party a Scary Good Time

By SPAD Blogger Adam Johnston

Scary times at the SGA Halloween Party

The Laurentian student body once again came out in full force for the SGA Halloween Party held at the Pub Down under on Monday, October 31st. The SPAD students running the event did a great job by selling out tickets even before the event had begun. The Pub was transformed into a Halloween theme largely due to the generous donation of Spirit Halloween. Students without a ticket began crowding the great hall as early as 9:00 PM to try to get into the party, waiting nearly 2 hours to get in. Amazingly, everyone that wanted to get in to the party did and all had a great time.

Halloween takes on a new meaning as a student. As a child, it was an excuse to dress up as something goofy or scary and go get as much candy as you can. As a student in university, it is an excuse to dress up as something funny or, may I say revealing, and go have some drinks with friends. Halloween also removes all guilt that would normally happen by partying on a Monday night; it really is a special time of the year.

There seems to be two types of people when it comes to Halloween, which can be shown by the costumes they wear. Like myself, some exercise their procrastination skills and try to piece together a costume the night before or the day of Halloween. While other people’s costumes seem to be projects that were week s or months in the making. On Monday night, those who carefully planned out their costumes were rewarded, as there were prizes for both male and female best costume, as well as a prize for the best group costume.

The Zombie Bridal Party

Kyle England won the prize as the best male costume, dressed up as a keg, which I can assure you was one of the most creative Halloween costumes I have ever seen. His costume was not only creative but practical as people were able to drink out of his costume. Athena Lolas won the best female costume as a Christmas tree. Both Kyle and Athena were awarded 150-dollar bursaries for their efforts. The group costume (pictured) that won was that of a wedding party. The group took home a gift certificate for the beer store equal to the value of a keg.

Congratulations to everyone that won, and I hope that everyone had a good of time as I did at the SGA Halloween party. Halloween 2012 is only 360 days away, get your costumes ready!

2011Nov 3

SPAD Speaker Series Presents: Rob Faulds Sportsnet

By SPAD Blogger Andy Leach

On November 2nd, 2011 the SPAD students were pleased to welcome Mr. Rob Faulds to the stage, after being a highlight speaker at the 6thannual Guts and Glory Luncheon.

Rob Faulds shares his knowledge and experience with SPAD Students

Mr. Faulds began his broadcasting journey during his time at Western University (London, Ont), where he first started with the campus radio station. From here, Faulds moved to becoming an operator at a local radio station on a part time basis. This is where he learned many of the skills and tricks required to be successful in the field of broadcasting. From here, Faulds’ journey has led him to three Olympic Games including Vancouver 2010, and the upcoming 2012 London Games.  However, Faulds’ journey was not without setbacks, including two rejection letters he has kept to this day. His advice – keep trying. It was with the Sudbury Wolves that Faulds truly entered the sporting world, and this leads us into some of the lessons which Mr. Faulds was careful to emphasize to the students, as they progress through their education.

Firstly, a key message expressed was “Don’t put your blinders on”. He encouraged students to remain open to new opportunities despite how much they may desire a set goal. By doing this, it leaves you with options and contingency plans should a barrier come into play. Mr. Faulds credits some of his achievements to his versatility within his profession, by remaining versatile, as well as open to new pathways; he was able to take advantage of the opportunities presented to him throughout his career.

To conclude, Mr. Faulds was keen to emphasize how broadcasting was an ‘ever expanding empire, sometimes for the good; sometimes for the bad’ and how people are insatiable for the knowledge presented by broadcasters in all fields.

On behalf of the entire SPAD community, we would like to thank Mr. Faulds for sharing his valuable experiences with us, providing some good advice and we wish him all the best as he continues to broadcast our favorite sports.


2011Nov 1

SPAD: A view from First Year

By SPAD Guest Bloger Russell Lavis*

A view from SPAD First year student Russell Lavis

It is a significant adjustment going from High School to University. In this small article, I will provide some insight, based on personal experiences, on how to adjust from high school to University. I will also give you a first year student perspective on University.

The first topic that is to be addressed in this article is independence. In high school, many guidelines are provided in order to succeed at a high percentile on assessments (quizzes, tests, assignments). Where as, in University, there is more emphases regarding learning for yourself. For example, University includes a tremendous amount of readings you must complete on your own time. In fact, it is expected that for every hour you have class you work double that outside the classroom. But in high school, much of the course material is provided to you directly in the classroom. Therefore, high school requires less work outside the classroom making the curriculum less independent. Another adjustment or difference between high school and university is in high school teachers can focus more on your strengths and weaknesses as a student. But in University professors expect you to show what you have learned and have them show little or no interest in your strengths and weaknesses.

The next topic I’m going to focus on is related to finance. University nowadays costs a great deal of money. Not to mention, OSAP (loans from the government) is not nearly as generous it was a few decades ago. I know from experience that since so much money has been paid that that puts a lot of pressure on me to succeed. I’m sure the same goes for other students, especially those who are living in residence and not living in the same city as the university. What makes this extremely difficult is the fact that a student is going through huge transition when making the change from high school to University. When you come to University when you know your work ethic is where you want it to be. It will take off some pressure depending on you as an individual.

Personally, University has been a great experience thus far. The social and educational aspects of it are magnificent. When you come to University, make sure you go into a program that you have a tremendous passion for. It creates a motivation for you to work really hard in your program which makes hitting the road running early on as far as academics go a little easier. I know a great deal of my life and heart is in sports so that’s why I chose Sports Administration. The biggest key in University in my mind is time management. There is a lot of work and you have to decipher what work you should do and when you should do it to help you succeed the best you can on it. In conclusion, from a first year perspective, as long as you are willing to work hard and have fun at the appropriate times University is the place for you.

*Russell is a first year SPAD student who volunteered to share his thoughts on the transition to university so far. Thanks Russell and hopefully we will hear more from you in the future.