2017Aug 30

SPAD Internship Profile: Matt Mueller and MLSE

Fourth Year SPAD student Matthew Mueller did his internship with Maple Leafs Sport and Entertainment. Matt, through his busy schedule, was able to give us some insight into his role with MLSE in their Global Partnerships department and took the time to offer up some advice to future and current SPAD students on internship opportunities.

SB: What is it like to be working for MLSE, one of the biggest sports organizations in Canada and even the world? Were and/or are you a fan of any of their sports teams? Is that what drove you to work for them?

MM: Working for MLSE was an all around great experience. It was a tremendous experience to learn first hand from some of the best minds and personalities in the sports and entertainment industry. The great thing about interning with MLSE is that they provide you so many opportunities to be involved and learn about many different aspects of the sports industry. It was both enjoyable and educational to be part of an organization that is so highly regarded within Canada and even around the world. Before my internship I was a fan of their teams, but that is not the only factor that led me to applying to MLSE. Looking at MLSE as a whole, it is obvious that they are an organization that strives to be better every single day. They are a leader in the sports industry and are always looking for the next great idea, which is what drove me to apply for their organization.

SB: Can you give us an idea of what your internship is all about? What are your duties and day-to-day activities?

MM: My internship focused on servicing of MLSE’s partners on a day-to-day basis. My responsibilities varied every day depending on what was taking place over the coming weeks. Some days I would be busy helping plan events, while other days I would be fulfilling partner requests for things such as merchandise or tickets. I also had some regular tasks such as sitting in on status calls with partners.

SB: While you are working is there a sense of pride that comes with working for such a historic team?

MM: There’s definitely a huge sense of pride that comes with working for an organization like MLSE. When you look at their teams, they are so well known and highly regarded within Canada. The Maple Leafs also have such an outstanding and storied history that it is hard not to be proud to work for the organization.

SB: What advice could you give to current SPAD students that will be applying for internships in the future?

MM: One piece of advice I have for SPAD students is to do two different internships if they have the chance. Internships are such a great way to get a first hand learning experience and one of the great things about SPAD is that we are given the opportunity to have two internships. Another piece of advice I have is to apply for one internship in the position you have the most interest in, and another position you know nothing about. Going into the internship period, I could see myself working in partnerships, so it was a great way to “test out” the position and see if I really would like to work in that area. On the other hand, I knew very little about team operations and working for TFC taught me about a side of the industry that we do not learn about in SPAD and that I knew almost nothing about.

SB: What was your favourite or most memorable moment?

MM: It’s hard to pick just one moment; there were so many great experiences throughout my time with MLSE. However, if I had to choose one moment it would probably be GP Summit. GP Summit was an event in which MLSE invites their partners for a one-day conference to hear from leaders in the sports industry. The speakers and panels discussed industry best practices for sports partnerships, as well as the direction they are headed in the future. The day also included the live announcement of Sebastian Giovinco’s MLS MVP award as well as a panel with Brendan Shanahan and Masai Ujiri. Overall, the day was a great learning experience and a lot of fun.

SB: What are your future career plans? Has the internship given you any foresight into what you would like to do after graduation?

MM: I am still unsure of what I would like to do in the future, however both of my internships with MLSE definitely opened my eyes to the many options in the industry. It was a great opportunity to see how many different departments and how much work is put in to the day-to-day operations of a professional sports team. Although I don’t know exactly what I would like to do, both the team ops and global partnerships internships were exciting and fun jobs, and I could see myself doing similar positions in the future.

SPAD would like to thank Matt for taking the time to speak to us about his past and current experiences. It is an unbelievable opportunity for our current/prospective students to hear about some of the internships and jobs available to SPAD students.

2017Aug 30

Farewell Mr. President – Roberto Bagnato

17fa44fAs the 2016-2017 school year comes to an end, it’s time for SPAD council members to pass their torches on to next year’s group of student leaders. This year’s council organized a year to remember with events from SPAD curling to a SPAD students favourite day of the year, Saint Spaddies day.

Third year student, Roberto Bagnato, took the time to share his experience as this year’s Student Council President and offers advice to new students and his successor and President for the 2017-2018 school year, Carter Rock. 

SB: Why did you choose to run for this position and what made you want to represent the program as their Student Council President?

RB: I first ran for the position of President on Council after my first year of SPAD as an eager student looking to become more involved in the university and the program. Unfortunately, I wasn’t elected in my first campaign but was happy to support the work of a great guy and even better President, Neal Steven. My drive to create positive change didn’t cease to exist after first-year, which lead to my campaign for President of the 2016-17 SPAD Council roughly one year ago. As one of one the university’s “premiere” programs, and the country’s top sports business degree, I thought there was more to be provided to students to enhance their experience in the program. Looking back, I think this year’s Council has done a phenomenal job of doing so by adding additional SPAD events, creating more opportunities for SPAD students and alumni to connect, and continuing to support the SPAD social scene.

SB: Tell us about SPAD as a program and your experience in it and how it has shaped your brand.

RB: SPAD is really a one of a kind program. There isn’t another program in Canada that provides you the opportunity to pursue a business degree with a specialization in sport. As a brand, we’ve been known throughout the industry as one of the suppliers of top-end talent for a number of years. Projects such as Game Day, second-year consulting project, and Field Trip are entrenched in the program. As a result, I think the SPAD brand has shaped into a larger, confident, family-type group who can dial in and focus when need be, but can also organize a program-wide social event in a matter of minutes. Challenges throughout the program such as creating the inaugural Northern Sports Industry Conference, to surviving core year, has shifted my brand to someone with more confidence and patience in their own abilities to make it happen when it matters most!

SB: How has being on council prepared you in any additional way for your upcoming internship as a fourth year student, and the real world?

RB: Council is a fantastic opportunity for all SPAD students and I highly recommend all students try to become more involved with the program. Being on SPAD Council prepares you for the challenges that come with running events, fundraising for initiatives, and engaging and supporting a large group of individuals. The added responsibility that comes with being on SPAD Council allows you to be proud of when your event or project goes well, and allows you to learn from your mistakes when they do not. Event planning, problem solving, and fundraising are all practical skills that I’m sure will be applied to my upcoming internship and later on in the “real” world.  

SB: What advice do you have to offer to those applying to SPAD and those coming to the program next year?

RB: SPAD is so much more than a university program. SPAD allows you to make friendships and connections with like-minded individuals who are all trying to break into the sports industry. No other program offers the content, opportunity, or connections that SPAD does. The next four years will be some of the best of your life so don’t settle with a program that doesn’t excite you. Looking back, I couldn’t imagine myself at another university or program. How many other students can say that they’re excited to head to class to find out if Lebron James is clutch or if bobbleheads really do affect attendance? If you’re passionate about the sports industry, don’t think twice about heading to Laurentian for the SPAD program.

SB: What advice do you have for Carter taking on the role as SPAD President for the 2017 – 2018 year?

RB: Carter has done an amazing job on Council in the last year as 2nd year rep. Whether it was representing his grade, engaging with the entire program at events, or acting as a liaison to the university, Carter has always been a fantastic representative of the SPAD program. As he continues his tenure with SPAD Council, it’ll be important for Carter and his Council to always keep their purpose as a group in the forefront of decision making. I have no doubt in my mind that Carter and next year’s Council will do a fantastic job in their roles. I am excited to follow their success over the next year!  

SPAD would like to thank Roberto for taking the time to speak with us and wish him the best of his luck in his fourth and final year.

2017Aug 30

SPAD to Host Inaugural Northern Sport Industry Conference

SPAD has announced it’s first annual Northern Sports Industry Conference (NSIC) set to host over 20 sport business experts and over 100 students. The event is set to take place March 2nd to 5th 2017 and will take place both on campus and at the Holiday Inn in downtown Sudbury.

In addition to key note speakers Geoff Beattie, David Chilton, Brodie Lawson, and Ryan Benoit, speakers will be divided into three panels:

Panel #1: International Sport and Sponsorship

  • Andrew Baker – Director of Games, Canadian Olympic Committee
  • Francois Robert – Executive Director of Partnerships, Canadian Paralympic Committee
  • Andrew Greenlaw – Senior Director, Sponsorship Marketing and Strategy, CIBC
  • Jennifer Delvechhio – Senior Marketer, Coke
  • Mark Cecchetto – Business Executive Officer, Nestle

Panel #2: Leaders In Sport

  • Kyla Csumrik – Account Executive, Partnership Marketing, NHL
  • Alannah Della Vedova – Brand Specialist, Loyalty and Innovation, Rogers
  • Peter Cosentino – President, DEC Sports
  • Mark Soder – Senior Manager, Brand Marketing – Golf, RBC
  • Blaine Smith – President, Sudbury Wolves

Panel #3: Breaking Into The Industry

  • Mckenzie Young – Marketing Coordinator, Ottawa Senators
  • Stephen Tihal – Account Executive, Partnership Marketing, NHL
  • Tyler Fitch – Account Coordinator, Season Seat Services, Edmonton Oilers
  • Chris Ackroyd – Manager, In-game Communications, NHL
  • Scoot Rodgers – Manager, In-game Communications, NHL

Delegates will also have the opportunity to work in two different breakout sessions. One with Laurentian University’s Director of Digital Strategy, JP Rains and another with Joey Abrams, former Assistant General Manager of the Montreal Alouettes.

Students can take the time to learn, network, and enjoy themselves at the conference with a full weekend of planned activities, meals, and socials.

For More Information please visit: https://www.northernsportsconference.com/

Instagram: @NSIC_LU

Twitter: @NSIC_LU

Facebook: Northern Sports Industry Conference – NSIC

 

2017Aug 30

Coca-Cola & the Canadian Olympic Committee Visit SPAD

SPAD had the honour of welcoming SPAD grads Jennifer Delvecchio (SPAD ’05), Senior Manager – Strategic Marketing with Coca-Cola, and Andrew Baker (SPAD ’05), Director – Games for the Canadian Olympic Committee as guest speakers on November 21st and 22nd.

Jennifer spoke first with a group students on November 21st, teaching them about her experiences from SPAD and her journey post-grad. She shared her experiences working with athletes like Lebron James and Genie Bouchard and provided valuable advice on working with athletes and pairing them with your products for endorsement.

Growing up in a small town, Jennifer made steps towards gender equality from a young age. She was the first girl to play hockey in her hometown and emphasized the fact that she can do anything regardless of the fact that she is a girl; “I am a person or athlete first and a woman second.”

On November 22nd, Jennifer and Andrew spoke together in both sections of second year sport marketing classes. They focused on the Olympics and how their jobs intersect and work together at the Canadian Olympic Committee and Coca-Cola.

Andrew told SPAD students about his commitment to the C.O.C. and how hard he had to work to get to where he was. He started with the organization right out of SPAD and climbed the ladder by making himself indispensable no matter what role he was in. From data entry to reception he always made sure to go above and beyond.

Jennifer and Andrew ended their presentations by listing “JD and AB’s Final Thoughts”

JD’s Final Thoughts

  1. Your relationships are critical in your career
  2. Your reputation is your professional currency
  3. Self evaluate – be brutally honest
  4. This business is a lifestyle
  5. You can have it all, just not all at the same time
  6. Enjoy the ride

AB’s Final Thoughts

  1. Work hard… really hard… really, really hard
  2. Be in the right environment
  3. Use the skills of your generation
  4. Find your leadership reference guide and follow it

SPAD would like to thank Jennifer and Andrew for sharing their experiences and providing valuable advice to our students. We wish them the best on their future endeavours and hope to see them again soon.

2016Nov 2

SPAD Wear 2016

14632808_1149881298440211_7487804014940766476_n-jpgThe release of SPAD wear has always been a yearly tradition that is heavily anticipated by students who want to take pride in their program and want to represent it in style. Each year, SPAD’s Students’ Council announces a partnership with an apparel company to produce the clothing students know and love. This year, Student Council has announced a partnership with Bauer and CCM. Unlike previous years, SPAD wear is available for immediate purchase – meaning you can try-on, purchase, and walk-away with your clothing in one stop. 

SPAD students Calder Lyons, Chad Mallory, Clayton Lewis, and Isak Moen have compiled the information below. For more information, please contact a member of Student Council.

Student Council and Bauer have worked together to produce a wide variety of clothing that suit both men and women, that are sure to impress. Here are some of the highlights:

The SPAD Colloquia Polo 

Perfect for representing your program both on the golf course and in the classroom. Combine this shirt with a pair of khakis and you’ll be set for any business casual class you will ever have. Coming in a moisture wicking material, you will be able to stay cool and refreshed in even the hottest of School of Education Building classrooms.

The SPAD Monday 8:30 Fleece Hood 

Whether its a 8:30am, 10am or 4pm class, this hoodie is the perfect thing to throw on when you’ve just woken up and are in a rush. It’s not just for rushes though, cause once you put it on, you’ll never take it off! Coming in a nice, cool colour of grey, with our very own SPAD logo printed on the front, people will never forget what program you belong to.

The SPAD Official Program Jacket 

Similar to past year’s jackets, Bauer is back, with a jacket that is arguably the warmest and stylish jacket yet. Coming in both men’s and women’s styles, this jacket will keep you warm, even in Sudbury winters.

Don’t limit yourselves to just these popular items, there are many more styles and options. These include a SPAD mesh cap, SPAD gym T-shirt and shorts, SPAD women’s 1/4 zip, ladies v-neck, and SPAD classic zip sweater. With options like these there is something for everyone.

If you are interested in purchasing SPAD wear you can do so online at https://squareup.com/store/spad-council or in person at these times and locations this week:

Wednesday November 2nd

6:00-8:00 (West Residence)

Thursday November 3rd

2:00-4:00 (West Residence)

Friday November 4th

12:00 PM – 2:00 PM (SPAD Learning Lab)

2016Oct 24

Student Profile: Jennifer and Dania Arrive in Austria

14671343_10210505216844476_7860131875434533149_nLast year we spoke with SPAD students Jennifer Thomas and Dania Johanson who were chosen to be SPAD’s first ever exchange students. Jennifer and Dania have now settled down in Austria and have taken the time to chat with us about everything they’ve experienced since landing in Kufstein on September 27th.

SB: Being in another country who’s native tongue is so different from ours, do you find that there is a language barrier?

 

JT: We go to an International School that teaches its classes in English so everyone in the university knows how to speak the language to varying degrees. Though, for most people it isn’t their first language. When we speak in class our professors ask us to slow down because we’re speaking too fast.

 

DJ: In town it isn’t too bad. When we first landed, we went into town looking for amenities and it was really hard trying to communicate with people and find what we wanted. Most people know at least some basic English or have co-workers who can, and we eventually figure it all out.

 

We are trying to pick up on some of the language. We have learned some basic phrases and words such as “how are you” and “My name is Dania” but there are some sounds that we struggle to pronounce. Our favourite word is “Fachhochschule”, which is equivalent to the word University in English.

 

SB: What’s the coolest part of being at an international school?

 

JT and DJ: There are so many people from so many different countries. Our core group of friends consists of people from Finland, France, and Australia and we socialize more with people who can speak English fluently. It’s the same way for other people, most people hang around with the people who share their first language but not exclusively. Everyone is interested in each other’s cultures because we are all so different, we joke around and make fun of each other. There are lots of stereotypes; one of our friends keeps saying we’re from Nova Scotia.

 

SB: Culture has been said to have an affect on people’s preference in sport. How do you think this has affected your discussions in class?

 

JT: In class the other day we were talking about events and I used the World Cup of Hockey as an example and our whole class bursted out laughing. They make fun of us and hockey all of the time. Europeans have a lot of love for soccer so it’s what most people talk about.

 

SB: What is your overall class structure like for this year?

 

JT and DJ: Our first semester started in October and will end in February, although we will be home for a couple weeks for Christmas. After this semester, we have four weeks off in which we plan on backpacking around Europe. Our second semester starts in March and ends in July.

Our class schedule is very different than the one’s we would have at Laurentian. We never have a week with the same schedule, there could be a week when we have the same class Monday to Friday and then we end with an exam on the Saturday, others we have every couple of weeks.

 

SB: What is your favourite class?

 

JT and DJ: Austrian History and Culture. It’s a Saturday class and we basically go to different historic locations in Austria. The first week we went to the fortress that’s located in Kufstein, we can actually see it from our window. Tomorrow we’re going to Innsbruck, and in a couple of weeks were going to Salzburg. We get to see so many different cultures, the cities are so close together but they have such different cultures because of their differing history. It’s interesting because Austria’s history is so much older than Canada’s history; it’s all very new to us.

 

SB: What’s the best place you’ve been so far?

 

JT and DJ: Neuschwanstein Castle was awesome and the most impressive. It looked like something out of a story and was the castle that Disney first based their animated castles off of. Everything about it was surreal.

On the other hand, we went to a concentration camp in Germany and it was really eye opening. We felt weird the whole day after. The whole situation made us feel so emotional. People were crying and no one spoke. We just walked around and paid our respects.

 

SB: What is the best piece of advice you would give the Austrian exchange students that have joined SPAD in Sudbury for the year?

 

JT and DJ: Attend and join as many extra curricular activities as possible throughout Laurentian and the Sudbury community. At FH Kufstein, they don’t have structured intramurals like Laurentian does so they should take advantage of Laurentian’s and really get involved in the school, make the best of your time there. Read the rest of this entry »

2016Oct 4

SPAD Frosh Day 2016

froshAfter a summer full of internships, friends, and fun, it was time to head back to the books for SPAD student during their first week back to school. For first-year SPAD students, it meant it was time to get acquainted with Laurentian University and the Sports Administration (SPAD) program. Founded in 1972, the SPAD program has been a tradition-rich program since it’s early years at Laurentian. An annual tradition for first-year SPAD students is the SPAD Frosh Day.

SPAD Student Council welcomed the program’s newest students, bright and early at the Laurentian Track and Field Stadium. Upon check-in, each first-year student received their first pieces of SPAD swag. After a few quick introductions, the group got into some ice-breaker activities and learned about each other’s most embarrassing stories, competed in a laundry line race, and even participated in a few Harambe memorial chants. Although ice-breaker activities can be a little awkward at first, it is only a matter of time before this group of frosh look back and have a few good laughs at the activities that transpired.

After a quick lunch courtesy of Topper’s Pizza, the first-year students boarded the bus for Dodge This Paintball. Frosh and Student Council members were divided into teams upon arrival at the paintball park for a classic, Frosh Day battle. The troops participated in games such as capture the flag, free-for-all, and a clan battle on the various maps on the Dodge This Paintball campus. Council member, Josh Bousada, put together a fantastic video which can be viewed here: https://www.youtube.com/watch?v=qJHCXYcjUtI.

Upon returning to school, the first-year students were given some time to wash all the paint off and freshen up for a new tradition, the SPAD Program’s Meet N’ Greet. SPAD faculty and SPAD students were brought together to reconnect after a long summer away for some food, music, and laughs. Congratulations to first-year student Julian Hull who won the raffle grand prize for a custom sports jersey of his choice.

SPAD Students’ Council would also like to thank all who attended and hope to see you soon at our next SPAD event. To all the SPAD Frosh, welcome to the family. Get ready for the most amazing four years of your life here at Laurentian University!

2016Jul 18

Queen’s Sports Industry Conference

QSICThe sport business industry is one of the most difficult and competitive industries to break into. As a result, building a diverse and resourceful network of industry professionals is a core lesson taught to SPAD students upon their first moments in the program. From January 22nd to the 24th, seven SPAD students applied these lessons at the 11th annual Queen’s Sports Industry Conference (QSIC). The seven representatives of Laurentian University were among 120 delegates selected from a 500 student pool all of whom applied to attend this year’s conference.

The conference opened Thursday with a keynote address from Gord Hendren, President and CEO of Charlton Strategic Research. Hendren, a Queen’s Commerce graduate, shared his over 20 years of experience in providing strategic insights and marketing advice with the delegates. The Queen’s graduate was instrumental in the feasibility studies conducted prior to the expansion of the Toronto Blue Jays, Toronto Raptors, and most recently Toronto FC. Upon completion of the keynote, delegates commuted to the Four Points Hotel where the second keynote of the evening was held. Thursday evening featured Jim Barker, General Manager of the Toronto Argonauts to share his experiences both on and off the football field with QSIC delegates.

Friday was highlighted by the Breaking into Sports Panel which featured company representatives from Gatorade, MLSE, Eventcorp, S&E, and the Smith School of Business. Panelists shared their experiences in the industry and each provided tips on how delegates could make a lasting impression with potential employers. Delegates then moved into the Gatorade Case Classic where Gatorade representatives challenged delegates to create a marketing plan for a specific target market. In just under two hours, delegates formed a detailed marketing plan with the winning team awarded a trip to watch a Toronto Raptors game in the Gatorade suite with company executives.

The highlight of Saturday was the 2016 Baseball Free Agency simulation. Delegates were separated into three categories: players, agents and MLB team representatives. Each role brought along specific objectives that delegates were to obtain when negotiating player contracts. The simulation was presented by Sportsnet with data assistance from the Toronto Blue Jays Analytics team. Upon completion of the simulation, delegates reconnected for the closing keynote address from Bob Nicholson, former President and Chief Operating Officer of the Toronto Blue Jays.

All SPAD students were thoroughly impressed with the conference. “QSIC was a very well run, engaging conference that allowed students to network with professionals while also featuring the opportunity to experience a present day problem case competition,” said second year SPAD student Ryley Robinson. When asked about attending the conference in 2017, Robinson said “that’s a given”.

The Sports Administration program would like to thank the Smith School of Business and the entire Queen’s Sports Industry Conference organizing committee for their hospitality during the conference. The countdown is on for QSIC 2017!

2016Jul 18

41st Annual SPAD Hockey Tournament

45b550_f8fb883e3c4e4fc1abccb11530d971e8One of the most highly anticipated events of the year has come and gone. Marking its 41st anniversary, the SPAD Hockey Tournament presented by Skater’s Edge was one to remember. The tournament ran from Wednesday, January 20th to Friday, January 22nd at the Gerry McCrory Countryside Sports Complex in the South End of Sudbury. The tournament featured 22 teams competing, 19 recreational and 3 competitive.

Tournament organizer Colin Gagnier was ecstatic when asked to talk about his experience managing the event. “The tournament went well and with the generous support of our various sponsors and supporters we were able to provide our participants with a great entertainment and hospitality experience.”

This year the SPAD Hockey Tournament teamed up with the Canadian Cancer Society to do a prize game with all proceeds being donated to support cancer research. Through the help of the tournament’s generous sponsors and supporters the organizing committee assembled a variety of prize items that were used to help our charity bag campaign. With the help of the Cancer Society the organizing committee made 200 charity bags that included a variety of Canadian Cancer Society branded merchandise to be sold for $5 a bag. Each charity bag contained a number that would correspond with one of the tournament prize items. And after a successful campaign, the SPAD Hockey Tournament was pleased to donate $900 to a great cause.

With plenty of coffee provided by Old Rock and snacks from PepsiCo and Cliff Bar, everyone was ready for the early morning and our favorite pastime; hockey. On the first day it was all about the round robin games! Overall, there were 18 round robin games played between both ice pads, with intense battles and slick goals throughout. The first day ran very smoothly, with plenty of excitement generated from the games and the sheer exhilaration that comes with the tournament. Everyone was also welcome to check out the Molson Canadian lounge where we had more snacks, drinks and a PlayStation 4 where anyone could play NHL 16. The second day consisted of another 18 games, with the thrill of playoffs looming for many teams. Teams each and every day were treated to pizza courtesy of one of our sponsors, Toppers Pizza. The third day of hockey started off with four hard fought quarter final games in the recreational division then followed by each division semi finals. At the end of the day when the dust settled, and the Zamboni took its final sweep around the ice, we had two back to back champions. The Brew Crew took home the Recreational Conference Championship, while the Backdoor Bandits captured the Competitive Division title again for the second straight year. Congratulations to both squads and to all the teams for making the tournament a great one!

On Friday the tournament was host to two marquee events beginning with the Staff Vs Faculty game brought to us by Laurentian University. It was hard fought battle in which the Faculty edged out the staff 6-5. Next was the New HOT 93.5 Skills Competition. This event was hosted by G-Rant (Andrew Elliot) and Sherri K from the New HOT 93.5, and wow how cool it was to have real announcers for the event. The skills that were tested during the competition were fastest skater, hardest shot and shootout where the most creative scorer would win. The events were won by Mike Macdonald, Jordan Ouellette, and Jason Maeda respectively. Each winner was presented a new CCM stick courtesy of the tournaments title sponsor Skater’s Edge. While the competition was largely based on individual effort, the participants were split into two teams; team Justin Bieber and team Selena Gomez. After the competition was over team Bieber was the victor and members of the winning team were presented with Coors Light prize packs.

The tournament organizers, Aric Henry, Charlie Hewak, Colin Gagnier, Matthew Sallows, Rachel Doerrie, and Shannon Brooks would like to thank all the volunteers and teams that participated in the tournament, as well as all of the tournament sponsors and supporters:

Skater’s Edge, The New HOT 93.5, Molson Canadian, Toppers Pizza, Cliff Bar, SGA, Laurentian University, Cambrian Ford, Gloria’s, MLSE, the Toronto Blue Jays, Home Depot, the Canadian Cancer Society, Old Rock, Costco, Journal Printing, Positive Inception, Golf Town, The Sudbury Wolves, Desjardins, Mark Anthony Brands, Goodlife, the Windsor Spitfires, and City Taxi.

 

 

2016Jul 18

SPAD Speaker Series – Richard Peddie

Richard PeddieOn March 1, 2016, SPAD was pleased to welcome as a guest speaker, former MLSE President and established writer Richard Peddie. Richard made his way up to Sudbury to share his numerous experiences in his journey to becoming a sport executive as well as some key leadership lessons that he learned over his successful career. On behalf of SPAD, thank you to Ryley Robinson for organizing this event. Richard was adamant when he said how impressed he was with the initiative that Ryley showed. And from that Ryley had this to say “After this experience, I saw first had the power of social media. I was able to reach out to Mr. Peddie through twitter and he immediately responded to me. He was very interested in coming to Sudbury and speaking with SPAD students. It was a pleasure working with a true professional, considering his flexibility and battling the weather (Welcome to Sudbury!). I really enjoyed organizing this event because both Mr. Peddie, the SPAD faculty, and the students were all very passionate about the event.”

Richard started his talk by going over how powerful he believes the millennial workforce is now and has the potential to be. He believes that visiting universities like he did here at Laurentian is an excellent way to develop young sport leaders; the sport leaders that SPAD strives to build every day. Richard’s talk largely revolved around his “leadership gym bag”. A concept that involves putting every leadership lesson in the bag and when you need them the most pull them out and use them. To get his point across of how important this gym bag was he went over 7 key leadership lessons that he felt would reflect well on the audience. The lesson that struck the audience the most was lesson 5; which is getting your ticket punched. What this lesson teaches is that to be successful you need to do multiple jobs and get many experiences before you are ready for the big leagues; this is a lesson that all SPAD students should keep in mind as they develop themselves into sport business professionals.

After Richard’s talk he opened the floor to questions and challenged the audience to ask good articulate questions and SPAD did not disappoint. In response to a question about how students can make themselves more marketable, his answer showed how much he believes in his leadership lessons. He reiterated the importance of having a vision, having vales, and getting engaged: “everything you do, do it to make yourself better and you will become more marketable.” Another good question was asked about how to translate leadership skills into entry level jobs when new grads aren’t given many leadership opportunities when they are first starting out. Richard answered beautifully by saying that even if the opportunities don’t present themselves, go out and make the opportunities yourself; brainstorm new ideas and always look to solve problems. After an excellent Q & A session Richard was kind enough to stay behind and sign autographs and take pictures with the audience thus making the experience more memorable.

Richard Peddie provided the group with a unique learning experience along with some valuable advice and insight that students do not have the opportunity to get every day. On behalf of SPAD, we would like to thank Richard for taking the time to talk with us and providing some great examples of true leadership in action.